Noha Essam

Effat University
Saudi Arabia

A Global Award-winning Design Academic & A Futurist. A prestigious board member of AJMIRI/US. Dr. Noha is a member of African Circular Economic Network (ACEN). A Global Ambassador & Advocate of Sustainability at the Ministry of Planning & Economic Development (MPED), a social scholar and educator whose work is linked to representing utopian, dystopian and heterotopian narratives of cities and communities with an emphasis on transdisciplinary approaches, experimental and sensory experiences. She is a diversity & inclusion researcher and one of the contemporary voices regarding the question of how we can make our society fit for the future. Her work confronts prejudices and advocates against social inequality, empowering underrepresented communities. Her projects revolve around design perception, behaviour, anthropology, future narratives and hidden features of societal traits. She examines notion of inclusion in the city, and gender issues in space allocation. Dr. Noha's work is based on critical thinking, questions and exploration, and aims to create a multicultural dialogue that supports cooperation. She has been selected to receive the international CA – Cumulus association/Finland Accolade for design Academics 2021 coordinated by Sapienza University- Rome. She serves as a design professor and an educational consultant at a number of reputable universities in Egypt, Gulf Region and UK. She received the leadership accolade of WDO for excellence in the design driven foresight in the education context in alignment with the UNDP. Dr. Noha brings in how to move masses and change behavior through her foresight approach and trend forecasting techniques that tackle design from different contexts. She has many international publications in interdisciplinary studies. Her researches develop better understandings of the relation between mental health, design education, and the creative industry with a focus on the multidisciplinary studies of future literacy and speculation.